About TOETAG Inc.


Spreading the Sickness

At TOETAG we specialize in creating artistic visions of the macabre. As an Independent Film Studio we are known for edgy original content. Our trademark EFX are award winning as well as cringe inducing. Along with producing original features TOETAG offers our filmmaking, EFX and creative services to other productions that would like TOETAG’s signature sickness.In addition to feature films we create horror inspired apparel, 2D and 3D art that we merchandize in our online store, at conventions, and through other resale outlets. To promote the underground culture we offer a platform for other artists as to achieve their vision by helping discuss, promote and possibly distribute their work. It is our ultimate goal to showcase there is an alternative to mainstream cinema thriving in the underground.

Our Mission Statement

At TOETAG it is our mission to give horror fans an alternative to mainstream cinema by producing original films that provoke the mind,
creating ultra-realistic Special Make-up EFX, merchandising our art, and providing a platform for other artists to do the same.



TOETAG Services For Hire

From concept to screen TOETAG can help your production come to life. We offer many services to bring your nightmares to reality. We pride ourselves in creating new and innovative ways to keep the horror genre pumping its black blood. Take a look at our services and lets us know how TOETAG can help spread the sickness to your project.

Want to help make a TOETAG film?

We have investment opportunities.
Please contact us for more information.


Two Sickos Meet

October 7, 1996

Two Sickos Meet

Fred Vogel (20) leaves New Jersey to study Special Make–up Effects. Jerami Cruise (18) leaves Ohio to study Graphic Design. The two meet at The Art

Moving Forward

September 14, 1998

Fred Graduates and becomes an instructor at The Tom Savini Make-Up Effects Program. Cruise switches his major at The Art Institute of Pittsburgh to learn the

The Birth of August Underground

August 4, 2001

The Birth of August Underground

Fred Vogel directs, produces and stars in his first feature film Fred Vogel’s August Underground while teaching at the Tom Savini Make-up Program.  

Meeting MagGot

October 12, 2001

Meeting MagGot

Fred & Cruise meet fellow Art Institute graduate and underground filmmaker Michael T. Schneider (MagGot). The three discuss the possibility of working together to create a


November 15, 2001

Fred Vogel and Jerami Cruise create the TOETAG PICTURES name and logo in Cruise’s Millvale, PA apartment.

Killjoy & Vogel Meet

April 4, 2002

Killjoy & Vogel Meet

Fred meets Killjoy from the band Necrophagia. The two hit it off and start collaborating on something new that spreads the sickness through music and film.

Music Video Magic

August 6, 2002

Fred Vogel, Jerami Cruise, Michael T. Schneider and Killjoy start shooting footage for the Necrophagia music video Flowers of Flesh and Blood, which later became August

MagGot introduces Crusty

October 1, 2002

Michael T. Schneider introduces Cristie Whiles to Fred & Jerami. She begins creating art for AU and the look for TTP.

USS Nightmare

October 13, 2002

Fred Vogel, Jerami Cruise, and Michael T. Schneider are introduced to Shelby Jackson while working on the USS Nightmare haunted boat. She shoots photos for an

Breaking into the Morgue

October 22, 2002

Fred Vogel gives Rue Morgue Magazine owner Rod Guidino a copy of August Underground.


November 11, 2002


Fred, Jerami, Cristie, Michael, Killjoy film the sequel to AU called August Underground’s MORDUM under the name TOETAG PICTURES. Shelby gets involved acting and helping behind

First Press

December 1, 2002

The first article written on Fred Vogel’s August Underground is released in the Pittsburgh Pulp. It is written by Mike Watt.

Festival of the Macabre

December 13, 2002

At this event held at Rally Alley in Latrobe, PA, TOETAG PICTURES blew peoples minds with the first screening of footage from AUM. After that night Fred Vogel

AU VHS Released

January 1, 2003

AU VHS Released

Vogel releases 200 VHS copies of August Underground. Some include handwritten letters, photos, and restaurant guest checks. They were not numbered and often bootlegged.

Mutilation Mile

May 2, 2005

Jerami Cruise and TOETAG EFX supplied the props and blood for the film Mutilation Mile directed by Ron Atkins.

Arrested in Canada

August 26, 2005

En route to the Rue Morgue Festival of Fear horror convention in Toronto, the TTP gang is stopped for routine inspection, but their website throws up


October 15, 2005

Fred Vogel wins The Vanguard Filmmaker Award at the 2005 Rhode Island International Horror Film Festival.

Brutal Massacre

January 24, 2007

Brutal Massacre

Jerami Cruise and TOETAG EFX handle the Make-Up Effects for Steve Mena’s Brutal Massacre starring staring David Naughton, Brian O’Halloran and Gunnar Hansen.

Cruise Directs

February 10, 2007

Jerami Cruise directs Rue’s music video “The Locust” and Papa Pill’s “The Murderer is Back” for the August Underground’s Penance DVD.  

Closing The TOETAG Shop

March 1, 2007

TTP Studios closes the doors to the Shop in Bellevue, Pennsylvania

The Redsin Tower Plays Fantasia

July 22, 2007

The TOETAG Crew head to the Great White North to screen Redsin at The famous Fantasia Film Festival in Montreal.  

AUP and Snuff Editions Arrive on DVD

October 5, 2007

TOETAG Pictures releases August Underground’s Penance on DVD as well as the AUM,and AUP Snuff Edition’s limited to 1,000 copies.

Killing it in Florida

October 13, 2007

The Redsin Tower wins 2 awards for Best Actress and Best EFX at the Freak Show Horror film Festival in Orlando Florida.  

Opening the Studio

March 15, 2008

TTP Studios reopens a larger facility 7,000sq.ft on the West End of Pittsburgh, Pennsylvania. TOETAG plan for the next evolution of the Sickness.

Vampires in the Dominican

July 20, 2008

Jerami Cruise and TOETAG EFX create the make-up effects for the film “Al Fin Y Cabo.”The first vampire film shot in the Dominican Republic.    

We Need More Gore

August 30, 2008

Jerami Cruise and TOETAG EFX creates 2nd Unit make-up effects for the film “Bereavement” directed by Stevan Mena.    

Killing at the Chelsea

February 11, 2009

Jerami Cruise and TOETAG EFX creates the make-up effects for the film “Hotel Chelsea” directed by Jorge Valdes-Iga

Time For Some Murder

February 14, 2009

Time For Some Murder

TOETAG Pictures goes into production in their 5th feature film Murder Collection Vol.1 directed by Fred Vogel.

Farewell to Crusty

February 25, 2009

Founding TOETAG Pictures member Christie Whiles leaves the company to pursue her own endeavors.    

Murder Collection comes to DVD

April 4, 2009

TOETAG Surprises the fans with Murder Collection Vol.1 a collection of murder clips hosted by the fictional character Balan.  


July 4, 2009

Production begins on TOETAG’S 6th  feature film MASKHEAD starring Michael Witherel, Shelby Vogel and Dani Inks. Directed by Fred Vogel and Scott Swan.

Back to the BUT

September 16, 2009

MASKHEAND and Murder Collection Vol.1 play the BUT Film Festival in Breda Holland. Fred Vogel is a special guest with John Waters.  


October 6, 2009

MASKHEAD is released on DVD.  

Time for a Vacation

November 19, 2009

Jerami Cruise and TOETAG EFX creates Fish Masks for Zack Clark’s Vacation.

Best Gore

December 9, 2009

Rue Morgue Magazine presents TOETAG Pictures with the Best Gore Scene of the Year for the “Autopsy segment” directed by Jerami Cruise in the film Murder

Sweet Revenge

December 11, 2009

Jerami Cruise and TOETAG EFX create the make-up effects on film Revenge is Her Middle Name directed by Anthony Matthews. Anthony was TOETAG’S Webmaster from 2005


February 4, 2010

After 8 years as TOETAG Pictures the Crew decided to re brand the Company as TOETAG INC.  

TOETAG is Born

May 13, 2010

TOETAG is Born

TOETAG ‘s new brand is officially incorporated taking the company into the next era of Sickness.

What’s the matter with Brad?

July 15, 2010

What’s the matter with Brad?

Production begins in Ohio on Sella Turcica starring Damien Maruscak, Jade Risser and Camille Keaton from the original I Spit on your Grave. This is Fred

Sella Turcica comes to DVD

October 2, 2010

TOETAG INC. releases Sella Turcica on DVD.

The Loss of the TOETAG Studio

October 31, 2010

TOETAG INC looses their studio in the West End due to slumlord.

Wet Dreams

December 8, 2010

Wet Dreams

TOETAG works on Tom Savini’s segment “Wet Dreams” for the film Theater Bizarre . Savini passes the torch to Jerami Cruise and TOETAG EFX calling him

Fred Slaughters LA

June 25, 2011

Fred Vogel wins Best Director Award at Cinema Slaughter in Los Angeles.  

August Underground Turns 10

August 27, 2011

August Underground Turns 10

To celebrates the 10 year anniversary of Fred Vogel’s August Underground, TOETAG holds an epic event at the Sherman Theater in Stroudsburg PA. A night of

Breaking Ground in the Netherlands

September 8, 2011

Breaking Ground in the Netherlands

TOETAG are Special guests with the likes of Nick Zedd and Marian Dora at the BUT Film Festival in Breda Holland. We had the European Premiere

Reindeer Games

January 5, 2012

Jerami Cruise and TOETAG EFX create the make up effects to the film “White Reindeer” directed by Zack Clark.  

Killing in the Big Easy

January 12, 2012

Killing in the Big Easy

Jerami Cruise and TOETAG EFX create the make-up effects for the film “Fractured” directed by Adam Gierach and staring Calum Blue and Vinnie Jones.    


October 1, 2012

Jerami Cruise moves TOETAG EFX out to Los Angeles to Spread the Sickness out west.  

Opening the TOETAG Store

April 20, 2013

The TOETAG Store opens. Friends and family travel from far and wide to celebrate the grand opening. The store is located at 631 Evergreen Ave Pittsburgh

Vampires in Brooklyn

July 21, 2013

Fred Vogel creates the Gore Effects on Onur Tukel’s Vampire comedy Summer of Blood in Brooklyn New York.    

Gore Forever

October 1, 2013

Rue Morgue Magazine’s 50 Years of Gore issue puts Fred Vogel on the cover as one of the most influential people in the history of Gore

King of the Modern Underground

February 1, 2014

King of the Modern Underground

Gorezone Magazine is back and issue 33 is dedicated to Fred Vogel. With a gory picture of Becky from The Redsin Tower gracing the cover, this

The Birth of TOETAG Releasing

February 9, 2014

Keith Voigt JR’s two short films Arme/Lust become the 1st official release from TOETAG Releasing.

Another Hammer in Town

June 21, 2014

Adam Ahlbrandt’s Cross Bearer becomes the 2nd release from TOETAG Releasing. Limited to 1,666 copies.  


August 31, 2014

Fred and Shelby Vogel headline the 1st Annual Slaughter in Syracuse Film Festival screening the brand new color correction of The Redsin Tower.

A Killer from Chi-Town

November 21, 2014

Jason Hoover’s film I Am No One is the 3rd film released by TOETAG Releasing.  

The Return of Redsin

December 20, 2014

The Hollywood Theater in Dormont PA screens a double feature of The Redsin Tower and the documentary “Possessed”  the making of The Redsin Tower to celebrate

Respect from Days of the Dead

June 28, 2015

TOETAG receives The Day’s of the Dead Lifetime Achievement Award for Underground Horror Filmmaking.

Slaughtered Again

July 11, 2015

Slaughtered Again

Fred and Shelby make it to the 2nd Annual Slaughter in Syracuse. TOETAG Releasing debuts their 4th film Eric Stanze’s DEADWOOD PARK.

TOETAG.biz Gets a New Look

August 13, 2015

TOETAG.biz Gets a New Look

TOETAG.biz got a new look recently and it is AWESOME!